RE/MAX Holdings, Inc. is a franchisor of real estate and mortgage brokerage services. It operates through the Real Estate, Mortgage, and Marketing Funds segments. The Real Estate segment comprises global franchising operations under the RE/MAX brand. The Mortgage segment includes mortgage brokerage franchising operations under the Motto Mortgage brand and mortgage loan processing services under the wemlo brand. The company was founded in 1973 by Dave Liniger and Gail Main.